Whether you’re a new or seasoned landlord, some aspects of the job remain the same. For example, one of your primary concerns will always be gaining and retaining quality tenants. If you rent a single-family home, you’re already appealing to the stable, family-minded market you want, but the competition is still out there! How do you ensure that renters choose your property, not the one down the street? Try these strategies to set your property apart from the crowd.  

Clean Up

Clear brush, pull weeds, trim hedges, and invest in some stellar landscaping. Once you declutter and beautify your property, prospective tenants can see your property’s value.   

But spiffy curb appeal isn’t the end game. Since many renters house hunt online, you’ll need to put your best foot forward on social media and your official website. Post appealing photos and thorough property descriptions so the renters know exactly what you offer.  

Show Up

Nothing puts off a potential tenant more than finding you’re inaccessible. You must respond promptly to calls, texts, and emails. If you manage multiple single-family homes and can’t keep up with your correspondence, hire help to keep you current. Arrive early for appointments so you can walk through before the client to pull stray weeds and wipe the odd dusty surface.   

Be Picky

Your reputation is part of why renters choose you above the competition. And previous renters can help set your reputation in the community. If you allow dirty, discourteous tenants to inhabit your rental home, they’ll not only destroy your property but also make you look bad. Thorough upfront screenings are worth it in the long run.    

Stay Neutral 

Since prospective tenants will picture their belongings in your living space, make sure these property features will mesh well with any décor: 

• • Paint
  • Flooring
  • Appliances
  • Cabinets
  • Doors 

Of course, staying neutral doesn’t have to mean being boring. Modernize your unit by periodically updating cabinet handles, towel rods, and other fixtures. This way, you’ll add flair to the otherwise bland surroundings and make your property more desirable.  

Use Technology

While AI can’t replace the personal touch entirely, learn to use technology to your advantage. From online marketing to online applications and rental payments, the Internet can save you a lot of time and money. And when renters have a hot streak of paying their rent on time, your online system could even issue rewards. Whether you reward them with a gas card or a temporary rent reduction, renters will appreciate the gesture—whether it’s automated or not.  

So, add these strategies to your bag of tricks and keep the renters focused on your single-family property. Even if you must be picky, a little polish and politeness will do wonders. Plus, neutral color schemes (with a modern flair) and everyone’s best buddy, the Internet, will have your back. These fail-safe strategies will go a long way toward winning friends – and renters.  

About Rentals America     

Rentals America provides full-service property management for residential rental properties. Our team is completely dedicated to property management, and we’re here to help landlords navigate the rental market.