When a promising, thoroughly screened renter signs a lease, every landlord hopes that the renter will prove cooperative and content to rent long-term. So, immediately set the tone for your professional relationship by making a positive first impression.
First impressions occur instantly but have lasting consequences. Here are four ways to put your best foot forward with new tenants:
Professionalism. Embody the qualities tenants want in a property owner—such as honesty and reliability. Timeliness, professional dress, a firm handshake, steady eye contact, and a ready smile portray confidence while putting tenants at ease. And walking the renter through his new space lets you answer questions about the unit and neighborhood. If you do not have the flexibility to welcome new tenants in person, write them a personalized introduction letter.
The state of the unit. Next, consider what tenants want in a rental unit. The exterior should appear inviting and well-maintained to create a positive impact before the tenant even walks in the door. Prior to move-in, the unit should receive a thorough cleaning. And all appliances, smoke detectors, and other amenities should be in good working order. A clean, well-prepared unit establishes tenants’ trust by showing that you take pride in your property.
Helpful information. Providing a packet or binder with helpful information will not only make your tenant’s life easier but also answer their frequently asked questions. Include your contact information as well as phone numbers for power, internet, and cable providers. Other key details are appliance instructions, dates of garbage and recycling collection, parking information, and pet policies. Plus, an information packet lets you highlight local restaurants and attractions. New-to-the-area tenants will appreciate an inside look at their new neighborhood!
A welcome gift. A welcome gift doesn’t have to be extravagant or expensive. But even a small gesture makes new tenants feel at home. An easy option is a basket of practical items like soap, detergent, cleaning products, and paper towels. Or if you prefer fun gifts, a bottle of wine, flowers, or gift cards to local businesses are all good choices.
Be quick to answer questions and respond to requests as your new tenant gets settled. And remember that the goal of early interactions is establishing goodwill, confidence, and trust. Tenants who feel they’re in good hands will treat your property better and will avoid looking for housing elsewhere.
About Rentals America
Rentals America provides full-service property management for residential rental properties. Our team is wholly dedicated to property management, and we’re here to help property owners navigate the rental market.
